As a recent Apple convert, I continue to be amazed. I've had my current iPhone 3G since February of this year and recently had a couple issues (not with the phone itself).

The first dealt with the USB cable that allowed me to charge my phone and sync it with iTunes. The wiring sleeve had started to separate from the USB end of the cable ever so slightly. It still worked just fine, but I didn't want to wait until it was too late and it started affecting connectivity.

During a lunch break I headed on over to an Apple store, where I was greeted by a gentlemen as I walked in, asking how he could help me out. I briefly gave him a synopsis of my issue and showed him the cable. Since he seemed so helpful I proceeded to tell him about another issue dealing with my iPhone earbuds. The left one would pop at high volumes as it had been blown.

To my surprise he simply asked me to follow him. He lead me on over to their accessories section where he grabbed both the USB cable and new ear buds, opened up their boxes, pulled each of them out and handed them to me.

I sat there and looked at him with a blank stare on my face, thinking "umm, now what?". So I decided to ask just that. To my amazement, he responded, "That's it! Unless there's something else I can help you with?".

I was shocked. I don't know about the rest of you, but how often does this type of customer service occur? In the essence of being fair, Apple is priced as a "premium" product, but service like with this type of service, it justifies it. And from several others I have talked to, this is no fluke. In fact, most of these people said this service transcended accessories and extended to all of Apple's hardware as well.

With this type of service, they will be a top candidate for any future piece of technology I plan on purchasing.